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The social media newsletter for the small business owners staring at their phones thinking, “there has to be a better way.”
Golden Hour helps you find that better way every time it lands in your inbox with social media strategies, updates, and business real talk that helps you use your social media for social good.
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NEWSLETTER
The social media newsletter even certified social media haters will love to read.
I know why the haters love to hate on Instagram, and honestly? I’m right there with them half the time! And that’s what makes Golden Hour (and everything else I do) different from every other social media manager out there.
Every other week, I show up in your inbox with ways to use social media for social good without feeling like you’re losing your soul in the process.
Hour
Golden
Golden Hour brings you twice-a-month conversations about:
💌 using social media to cultivate community (on- and offline!) to spread joy and build a brighter future for everyone
💌 how to break up with hustle culture and show up for yourself and your business in ways that actually feel good
💌 navigating the internal struggle of adding to the algorithm’s noise (and the bank accounts of the Big Tech Bros) in order to market our businesses
💌 translating your values to your social media feeds with content that feels authentic and grows your business
💌 and probably, at least every once in a while, baseball
Hey, I’m Tori!
The content strategist, small business hype girl, and mega-baseball fan behind your new favorite social media newsletter
I am intimately familiar with the tension between wanting to delete all of your social media apps forever and wanting to go all in on using them to grow your business.
So here, we don’t shy away from that tension — we see it, we name it, and we do good anyway.
Because social media can’t be a “someday!” or a “when I have more time!” task on your marketing to-do list anymore. Not now — and not anytime soon.
It’s time to lean in — intentionally and thoughtfully — so you can leverage these platforms for growth in your business, impact in your community, and building a better, more joyful future.
Join the crowd!
Here’s what other subscribers are saying about Golden Hour:
Your newsletters bring me joy and are literally 1 of like 3 I actually read religiously.
This was such a good email. I laughed out loud at the Steve Buscemi 'Fellow Kids' meme.
This social media newsletter is for you
if you …
💌 are a small business owner who wants to use their social media to not only grow their business, but also grow their community
💌 want to stay up-to-date on social media best practices (plus the latest shady shit Meta’s up to … and there is so much to choose from 🫠)
💌 believe that human-to-human connection is always the #1 priority
💌 don’t want to read AI slop (because literally, I would never) — but you would read a newsletter about what a burrito has to do with your social strategy (and yes, that’s a very real possibility)
Want to see what Golden Hour’s all about before you subscribe?
Click to read a past edition or two before signing up:
TL;DR?
Golden Hour helps you use social media with care.
When you know you need to be on social media, and really wish you didn’t, you need someone who gets it — and gives you the support to show up for your business anyway.
I am that someone, this newsletter is that support, and the way you get to start reading it is right down here: